About Me
I used to think 'About Me' pages were just a chore, but let’s be honest: it’s nice to know the person behind the work, especially in today’s digital age where a screen often stands between us. So, I’ll try to keep it straightforward and a little fun.
My Education
“Creativity is intelligence having fun.” - Albert Einstein (who probably never had to sit through accounting lectures)
I started my academic journey pursuing a degree in accountancy, believing it would provide a solid foundation for a career in business. Through this degree, I gained invaluable insights into financial principles and how they drive business operations. Understanding the numbers behind a company’s performance gave me a unique perspective on the inner workings of various industries.
My background in accountancy continuously proves to be an asset in my marketing career. It allows me to analyse data effectively, assess ROI, and develop strategies grounded in financial realities. I’ve learned that while numbers are essential, it's the narrative behind them that captivates audiences and drives engagement.
Now, I leverage my accounting knowledge alongside my marketing expertise to create compelling campaigns that resonate with consumers. By blending analytical thinking with creative strategy, I strive to connect brands meaningfully with their target audiences.
My Approach
I consider myself a good digital marketer, but I’m on a mission to evolve into one of the top in the UK. My goal? To deliver portfolio-worthy results for every client while continually expanding my knowledge and skills along the way.
With a keen analytical mindset and a competitive spirit, I’m always reviewing performance metrics to uncover new opportunities for growth. If something isn’t hitting the mark, I’ll call it out—because let’s face it, quick adjustments are key to success.
Now, don’t let the intensity fool you! I’m not one for stuffiness or corporate jargon; I believe in keeping things real and enjoyable in our meetings. I take pride in being approachable and fun to work with. If you thrive on formalities and cufflinks, we might not be the best fit.
I thrive when collaborating with clients who are friendly, down-to-earth, and ambitious. If you have big dreams and are open to trying new things, we’re going to get along wonderfully!
That's enough about me, let's talk about you.
Let me know a little bit about your business and background, or get in touch if you have a question about my services.
I’m Anthony Sprackling—a passionate digital marketer dedicated to helping brands thrive in an ever increasingly competitive landscape. My approach combines creative, data-driven strategies with deep insights into the industries I work with, including gaming, finance, retail, e-commerce, and SaaS.
My Background
I’ve always been fascinated by the inner workings of businesses. Growing up, I was surrounded by the stories of how different ventures thrived and struggled. This curiosity led me to pursue a degree in accountancy, where I gained a solid understanding of financial principles and how they shape business operations.
However, it was in my third year that I realised my true passion lay elsewhere. As I sat through lectures, trying to keep my eyelids from staging a rebellion, I found myself drawn to marketing concepts and strategies that went beyond the numbers. This realisation pushed me to take additional marketing classes, igniting a fire in me for creativity and consumer psychology. I understood that while numbers are crucial, it’s the stories behind them that truly engage people.
With this newfound passion, I transitioned from the world of accountancy into digital marketing, eager to blend analytical thinking with creative strategy. My journey has been fueled by a desire to help brands connect meaningfully with their audiences, and I’m proud to be part of a field that constantly evolves and challenges me.
Professional Background
“Why fit in when you were born to stand out?” - Dr. Seuss.
After graduating, I dove straight into the fast-paced world of digital marketing, working for a leading UK agency where I had the opportunity to collaborate with major brands like Oculus, Footlocker, Diageo, Superdrug, and AJ Bell. The dynamic environment allowed me to refine my skills across multiple channels while managing large teams and leading both internal and external training sessions.
But, as much as I enjoyed agency life, I felt the pull to carve out my own path. So, I decided to take the leap and go solo, fueled by my passion for helping brands tell their stories in a way that resonates. I am building a diverse client base that spans a variety of industries, allowing me to gain insights from different perspectives and business sizes.
One of the key lessons I’ve learned along the way is that there’s always something to be gained from every client, whether they’re a local startup or a multinational corporation. I’ve found that the fundamental principles of business apply across the board. By maintaining a broad focus, I can leverage insights from smaller operations to inform strategies for larger clients, and vice versa.
Ultimately, my journey has been about more than just marketing; it’s been about understanding people and their motivations. I’m driven by the belief that effective marketing is all about connection—bringing brands and consumers together in a meaningful way.
